Corporate News
PortBlue Hotel Group celebrates its new addition in Mallorca.
Date: 15 January 2024
The Mallorcan hotel chain, owned by the Porto family, has announced the addition of a new 4-star hotel to its portfolio. This establishment is located in the tourist resort of Cala Ratjada, in the northeast of the island. The operation was completed in December 2023, following the company’s strategic plan.
The hotel will be managed under the new sub-brand of the Onmood group, a new accommodation concept focused on the personalised experience of each product, combining the best of hospitality and technology. With an urban and functional character, Onmood manages to adapt to a wide variety of types of tourist establishments, optimising the operation of each place and enhancing its essence.
Onmood Stay is already operating in Mexico, and with this new addition, there are now 3 products under the brand’s management.
The Onmood Cala Ratjada by PortBlue hotel stands out for its urban style, its rooftop with swimming pool overlooking the sea, and a unique complementary offer in the area. This addition reflects the hotel chain’s commitment to diversifying its offer and meeting new trends.
Group CEO Ismael Triay said: “This acquisition represents a significant step in our strategy of expansion and diversification of the brand. Onmood Cala Ratjada perfectly complements our portfolio and will strengthen our presence in key destinations”.
As for future prospects, “PortBlue Hotel Group has plans to consolidate the new brand as well as the other segments of its portfolio. The company will continue to explore strategic opportunities that will allow them to expand their offering and value proposition.
